Today's Bride

About Us

CELEBRATING OUR 28TH YEAR!

It’s safe to say we’re head over heels for love. In fact, our company was built on it. In August of 1989, inspired by their own recent marriage, Jim and Denise Frericks founded Today’s Bride Magazine & Shows. And now, in 2017, we’re proud to be celebrating 28 years of business.

From the beginning, Today’s Bride has been a front-runner in the wedding industry. We revolutionized publishing by having one of the first wedding websites in the nation in the early 90’s. These days, TodaysBride.com averages more than 35,000 unique visitors and 103,000 page views per month. For a niche Northeast Ohio market, these numbers are huge and contribute to our overall success.

Today’s Bride is widely recognized as the area’s most experienced and respected bridal show producer — with nearly 6,000 brides and more than 500 businesses attending annually. We may have started with just our two October bridal shows … but our company now produces five shows per year in June, August, October and January.

Today’s Bride Magazine is our other labor of love. It’s an annual publication with two editions: Cleveland and Akron/Canton. The things we love about the magazine are the things you’ll come to appreciate, too – the jumbo 9 ½ x 12” format, a modern layout, articles for every stage of planning, as well as a detailed wedding planner that many local brides find useful. Today’s Bride Magazine has a widespread distribution with free copies available at our advertisers’ retail locations, Today’s Bride bridal shows and through the digital version on TodaysBride.com.

We’re fortunate to say that we have a diverse, but entirely service-oriented, staff. (You can read about them below!) We’re probably even more fortunate to say that we represent some of the most seasoned vendors that Ohio, and moreover – the nation – has to offer. That makes our jobs incredibly easy.

We definitely think we’ve got something that today’s – and even tomorrow’s – bride can enjoy. But be careful: You just might fall head over heels for us.

 

 

MEET THE TODAY’S BRIDE TEAM

jimJIM FRERICKS

CHIEF MARKETING OFFICER since 1989

Co-owner of Today’s Bride with wife, Denise, since inception – 1989

Graduated Circleville High School in 1981; Bowling Green State University in 1985; Fatherhood (continuing education) in 1994 & ‘96

Passions include: Dinners with my wife & daughters, golf, our business, low-intensity exercise, vacations & cruises, driving with my top down (convertible of course)

Favorite TV shows now: Survivor, South Park, Cleveland pro sport teams

Favorite TV show all-time: Seinfeld

Hidden Talent: Uncanny ability to get pretty darn close to the answer of trivial “guessing games” (how much does it weigh, cost or total amount of?)

Greatjimcover-weddingphotoest Regret: Over sleeping campus recruiting visit by the FBI Agency in 1985. Yes, I wanted to be in law enforcement.

My Favorite Cover: Obviously, the very first edition of Today’s Bride Magazine in 1989. I still marvel at the 40 or so local businesses that took a blind leap of faith and contracted with – and prepaid for – a new start-up bridal magazine owned by a newlywed couple with absolutely no publishing experience. While the front cover ‘styles’ are outdated and the original digest size format no longer exists, I’m proud how our company has evolved over the past 26 years, meeting the wants, needs and desires of brides and businesses alike – and it all started with this cover & magazine.

My advice from then … to you now: Marry smart! I was blessed with a wonderful wife, a fantastic mother to my two girls and a terrific boss – all rolled into one!

Email Jim


denise-fDENISE FRERICKS

CHIEF OPERATING OFFICER since 1989

Co-owner of Today’s Bride with husband, Jim, since inception – 1989 – which is when we got married as well!

Graduated from Norwayne High School in 1978(in Creston, Ohio) and then The University of Akron – Bachelor of Business as well as Associates in Transportation and Data Processing in 1983.

Mom of daughters – Abby and Madison.

Passions include: Love to golf, dinner with friends, movies with my daughters, enjoy going to the Akron and Cleveland Broadway shows, cheer on Cleveland Professional Sports (Browns and CAVS!) as well as The University of Akron ZIPS and finally I want to travel the world!

Spend most of my free time working out, playing on a ladies bowling league for fun, watching reality TV shows with my daughters, volunteering as well as shopping. denisecover-weddingphoto

My Favorite Cover:  This is one of my favorite covers of all time is because it was a major change for us after 13 years – which involved changing the size from our standard digest magazine to what I felt was more of a national look. It was exciting to upgrade the entire format as it gave us more creative flexibility with the front cover and the content inside. I really felt we made a major improvement to our magazine by doing so, and it was very well-received by brides and advertisers alike.

My advice from then … to you now: Make sure you pick your favorite color – something you never get tired of looking at. Obviously, I’m still immersed in that favorite HOT PINK through my business as well.

Email Denise


jjJENNIFER JUDY FYFFE

V.P. OF SHOWS & INTERNET OPERATIONS

Jennifer (J.J.) joined Today’s Bride in 1994, progressing from Account Executive to her current position as V.P. of Shows and Internet Operations. She served two terms on the Board of Directors for Bridal Show Producers International (BSPI). JJ holds a B.S. in Marketing from Miami University “a true Redskin fan” and an M.B.A from the University of Akron. Around bridal show time, you may see her Kickin’ it with Kenny on Fox 8.

A native Barbertonian, she is happily married to Scotsman Matt and they reside in the Akron area. If you’re crazy enough to wake up at 5:00am, join her at RP Fitness Club whjjcover-weddingphotoere she teaches Spinning & MuscleFlex boot camp classes. Her perfect R&R weekend would consist of a long run followed by a latte, shopping, more shopping, sipping a Moscow mule during happy hour, date night at a hip fusion restaurant, and a yoga class on Sundays.

My Favorite Cover: This was my favorite issue because (personal plug) my wedding was featured in it as a Real Wedding. Like so many brides, I didn’t want the wedding day to end. I was thrilled to relive it in print and share the details with future brides. I even have the feature framed in my home as a keepsake.

My advice from then … to you now: 2 tips: 1) Hire a professional wedding planner! Even with my industry experience, I could count on the planner to save me time, offer sound advice, keep me within budget (as best she could), and be the sister I never had to get me through the inevitable stressful days. If something went wrong behind the scenes, I never knew it and neither did my guests. 2) Take the time to choose quality, licensed wedding professionals for your wedding that you click with personally. Then step back. Let them run with the ideas and try not to micro-manage their efforts. They have the experience and talent to work together creating a magical wedding beyond your expectations.

Email Jennifer

 


colleenCOLLEEN AHERN

OFFICE MANAGER

After being a client of Today’s Bride, in February of 2007 Colleen took on the newly created position of Bridal Marketing Assistant and before we knew it she was promoted to Office Manager. She is the first cheery voice clients hear when they call in and committed to tracking down advertisements and bridal show needs. Colleen has over 30 years of Customer Service experience and 20 years Administrative experience making her very tuned in to both client and company needs. Married with 2 children, Colleen loves camping, getting together with friends, high school & college football and is very active in her local community.

colleencover-weddingphotoMy Favorite Cover:  The colors are awesome! Having been in the floral industry, I know how much of an impact flowers and decor can make. Don’t be afraid to pick wild and bright colors. After all, your wedding is a reflection of you and your fiance, choose colors that show off your personalities and make your wedding all about YOU!

My advice from then … to you now: Weddings have changed a lot since my husband and I got married in 1994, from the décor and lighting to DJ’s and Photography. Having planned our wedding using only word of mouth and lots of phone calls, my advice is to review all of your options and do your research to find the perfect vendors for your wedding. Your wedding, and the vendors you use are a reflection of you, choose people that compliment your style and understand exactly what you want your day to be…

Email Colleen


rachelyagleRACHEL YAGL

DIRECTOR OF SALES & BRIDAL MARKETING

Rachel joined the Today’s Bride family in October 2007 starting as a Bridal Marketing Account Manager. Currently, she is the Director of Sales & Bridal Marketing. She has over 17 years of sales and marketing experience. “My goal in this business is to focus on creating successful ad campaigns. We’ll talk. We’ll come up with ideas. We’ll create a plan. And with the help of the Today’s Bride team, we’ll reach brides.”

Rachel in a nutshell: I love my hubby, Bob. He is my angel. I adore two my dogs, Toby Keith and Chloe Grace. They are so stinkin’ cute … I cannot stand it! I live to laugh. I sing all the time. I am happiest when I am surrounded by family and will “throw a party” at a moment’s notice. Yep, that’s me! Everyone who knows me, knows that animals are my absolute weakness. I cannot resist anything pink, yoga, karaoke, a Whitney song and all Johnny Depp movies. Family. Dogs. Career. Simply put, life is perfect.  rachelcover-weddingphoto

My Favorite Cover:  I have always loved Today’s Bride Magazine, I used it when I got married. When I interviewed for the sales position the owner handed me a copy of the current issue. It was at that moment I fell in love with the magazine all over again! That magazine holds a place in my heart which is why it is my favorite.

My advice from then … to you now: Use professionals! Looking back on my wedding there was some I tried to do on my own. My centerpieces were a DIY project and in the end LOOKED liked a DIY project. The one thing I would not change for the world is my wedding video! I LOVE the fact that I get to see and hear the emotions of those I love anytime I want. Especially, those who are no longer with us.

Email Rachel


whitney_millerWHITNEY MILLER

BRIDAL MARKETING ACCOUNT MANAGER

Whitney joined the Today’s Bride team in April 2016 as Bridal Marketing Account Manager. A graduate of Ashland University with a B.S. in Fashion Merchandising, she has spent her career in sales and account management within the fashion industry. Most recently Whitney was on the bridal sales team at the Merchandise Mart in Chicago cles12-cover-200producing the wholesale bridal trade shows- National Bridal Market Chicago and New York International Bridal Week. When she’s not working, she loves traveling, being outdoors, cheering on all Cleveland sports teams, and eating peanut M&M’s.

My Favorite Cover: I love this cover because of it’s simple, elegant look. Classic and beautiful never go out of style!

My advice to you: I love personalized touches that brides add to make her wedding memorable. When I attended a wedding recently, instead of having a guest book to sign, when you entered the venue each couple had their photo taken and a question to answer: “How did you meet the bride?”, “What is a great memory you have with the groom?” The photo was then taped to the answer and placed into a photo album for the newlyweds to have. It makes for an instant keepsake and a great reminder of the day.

Email Whitney


kateKATE WOLFRAM

ART DIRECTOR

Kate joined Today’s Bride in May of 2014, as Art Director and is responsible for everything creative. She earned a B.F.A in Graphic Design from the Bowling Green State University, and previously worked in the publishing and in the katescoverssoftware industry as a Graphic Designer. Kate hails from Toledo, Ohio and now lives with her two dogs in Cuyahoga Falls. As home owner, much of Kate’s free time is spent on home improvement & DIY projects. Her other hobbies include painting, sculpting, and canine agility and training.

 

My Favorite Cover: The 25th Anniversary covers are my favorites. Not only do I think they are striking, they are also the first two issues I designed!”

My advice to you: Don’t try to do everything yourself. Make sure you ask for help so that you can enjoy your wedding day!

Email Kate


madisonMADISON FRERICKS

ADMINISTRATIVE & MARKETING ASSISTANT

Madison joined the Today’s Bride Team in March 1996 (the day she was born, in fact) and has been in training ever since! From doing registration and modeling at the annual bridal shows, to writing content for the magazine and administrative/marketing work in the office, Madison has done just about everything! She currently works as an administrative and marketing assistant in the office. When she is not in the office, she can be found shopping, on the University of Akron’s campus, or shopping… again. Madison is a proud member of Alpha Gamma Delta andakr14_cover_comp_200 is in school pursuing a degree in Business Administration. Madison has a passion for weddings, love and everything pretty, so she is extremely excited to help and inspire our amazing Today’s Bride Brides

My favorite cover: I love this cover because it’s one of the first magazines that I was really a part of creating. I also think the wedding on this cover is stunning; the photo really captures the excitement and happiness of the bride, groom and bridal party – all weddings should look like that!

My advice to you: I love crafting as much as the next girl, but don’t overload on Pinterest DIY projects! Pick just a few of your favorite DIY projects and knock those out of the park, rather than trying to do it all. You’ll get to put your personal touch on your wedding while also not losing your sanity over the little crafting details that a professional could easily take care of for you!

Email Madison


JORDAN THI

SOCIAL MEDIA STYLIST

Jordan joined the Today’s Bride team in July, 2015 to manage all the fun Social Media content as well as helping out with whatever bridal or creative content she can get her hands on! She graduated from Kent State University in May of 2015 with a B.A. in Fine Arts. She just got married on September 10th of 2016 to her amazingly-wonderful hubby Ben, so she knows favorite-cover-1-300x240exactly what it is like to plan a wedding! When she isn’t at work she is definitely cuddling her adorable cat Beau, painting, practicing calligraphy or watching disney movies.

My favorite cover: “I love this cover because it was my first Today’s Bride Magazine that I helped develop & create! Who doesn’t like looking at pretty cakes all day?”

My advice to you: “As a recent bride to be, my advice is to divide and conquer. Don’t try and plan too many things at once OR completely on your own. Divvy up how many tasks you want to get done on checklists and mark them off as you go. It will save you money and sanity, and make the planning experience so much more enjoyable! Also, remember that this day is about the two of you, no one else! So do what makes YOU happy, not anyone else!”

Email Jordan


TAYLOR JARVIS

CONTENT & MARKETING STYLIST

Taylor joined the Today’s Bridal Team in April of 2016 contributing to the magazine and blog post content. She attended Towson University in Baltimore, Maryland where she graduated in 2014 with a B.S. in Communications Studies. Being as she’s a hopeless romantic, Taylor likes to spend her free time reading romance novels, watching romantic comedies, and planning her wedding (though she has no plans to marry in the near future). In her opinion, the best stress reliever is shopping or playing with her adorable puppy, Izzy.

cle-2013-cover-compl-240x300My Favorite Cover: “So many brides rush through the day trying to make sure everything is perfect and mingling with every single guest and they end up stressing themselves out! I love this cover because it reminds brides to take a moment for themselves and realize that this is the day you’ve always dreamed about. All of your hard work is coming to fruition, and you’re about to marry the love of your life—don’t forget to enjoy that.”

My advice to you: “Pick the right photographer! Do your research, compare your favorites, read reviews, and constantly check their website and blogs for updates. Photography is one component of the wedding where you have to decide which is more important—the quality of your photos, or budget. Pictures of you, your family, and your guests are one of the only tangible representations of your celebration that you’ll have, so you want to make sure that they’re not just cost-friendly. Years from now, when you’re showing your grandkids your wedding albums, do you want blurry pictures with bad lighting? This is one area where it’s okay to splurge, and trust me, I don’t say that often. After all, a picture is worth a thousand words.”

Email Taylor


coconutCOCONUT

CHIEF HAPPINESS OFFICER

“I love you. I want you to love me, too. That’s just how I roll, love and be loved. Is that a treat in your hand? Never mind, it’s all about you. Well, you and that treat. Well, you, that treat and that squirrel I just saw running past ….

Anyway, I’m here to make you happy. Questions? Concerns? Suggestions? Compliments? I’m listening….and waiting for you to drop that treat.”

Email Coconut