Today's Bride

Wilderly Collection by Allure


If you’re a free-spirited, self-proclaimed hippie looking for a boho chic wedding dress, Allure Bridals just released the perfect collection for you! Check out some of our favorite gowns from the new Wilderly Bride collection!

Wilderly Bride is a new a capsule bridal collection from Allure Bridals, designed for the free-spirited, contemporary bride — the bride who’s looking for fluttering silhouettes and the dreamiest of details,” says Britanny, Marketing Manager for Allure Bridals. “The line has been thoughtfully curated to embody a sense of carefree elegance.”

style f100 – Camellia

Wilderly by Allure | As seen on

A see-through bodice with strategically placed cups and off-the-shoulder sleeves balance the originality of the elbow-length bell sleeves, delicate lace, and laser-cut neckline.

Style F101 – Aria

Wilderly by Allure | As seen on

This ethereal dress is perfectly draped to create an effortless look. The wraparound top cinches at the waist for an hourglass shape, and the flowing skirt is perfect for an outdoor wedding on Lake Erie!

Style f103 – Jade

Wilderly by Allure | As seen on

Underneath it all, this dress is a simple sheath gown with a traditional sweetheart neckline, but “the lovely lines on Jade are modernized with a cropped, fluttering lace bodice.”

Style f104 – Willow

Wilderly by Allure | As seen on

Willow is the perfect name for this gown, as it’s willowy silhouette, layers of netting and tulle, and ivy-like lace appliques combine to form a vintage-inspired wedding dress.

Style f107 – Rose

Wilderly by Allure | As seen on

The cold-shoulder trend has invaded bridal wear! A simple silhouette of smooth, uninterrupted chiffon is adorned by bows on each shoulder and flowing cap sleeves.

Style F108 – Sage

Wilderly by Allure | As seen on

A fit-and-flare silhouette, dreamy train, full-length bell sleeves with eyelash fringe, and intricate lace over a nude lining, this dress is everything that our inner hippie dreams of.

Style F109 – Poppy

Wilderly by Allure | As seen on

“Poppy features translucent lace paneling the side of the bodice, leading to an open back.” A plunging V neckline is trimmed with an illusion, high bateau neck and trendy arm cuffs.

Style f110 – Violet

Wilderly by Allure | As seen on

This illusion top with an off-the-shoulder neckline features a geometric, art-deco-inspired design. Balanced against a clean, unadorned skirt, it creates a new take on minimalism.

Style F112 – opal

Wilderly by Allure | As seen on

“From the deep neckline to the tip of the train, sheeted lace lends a mystic drama to Opal’s silhouette.” Not to mention the dramatic, wing-like sleeves that we’re drooling over!

style F114 – Adele

Wilderly by Allure | As seen on

This textured dress combines the leg slit and open back with a high neckline. With its fitted silhouette, printed fabric, and tassle-tie back,  we can’t decide which feature we love most!

Wilderly Bride embodies modern trends while still maintaining an air of originality and individuality – perfect for a free-spirited bride! Check with these local bridal shops to see whether they have these designs in stock or can order them for you!



Val says:

Hi where can i find this dress Style F112 – opal. i love it i live in boston massachussetts ihope to hear back from you soon. thank you

Taylor Jarvis says:

Hi Val,
We’re based out of Northeast Ohio, so I’m not sure where in Boston would sell Wilderly Bride. However, if you use this link, you can find the dress shops in your area who carry Allure gowns and they may have the dress in stock or be able to order it.

Hope that helps!

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